MSBO Facilities/Operations

Conference & Exhibit Show

October 4 – 6, 2026 • Crystal Mountain Resort • Thompsonville, MI 49683


Information for Exhibitors and Sponsors

Exhibit Space is sold out.

If you wish to get on the list to receive next year’s exhibit registration notice, please email Patty Lenneman at plenneman@msbo.org.

Key Dates and Times

Exhibit Show Setup

If inside the hall you can set up Sunday evening from 5:30 – 8:00 pm. Monday morning setup starts at 8:00 am.

 

Exhibit Show Hours

Monday October 5, 2026 from 12:15 – 2:15 pm

 

Networking Lunch for exhibitors and attendees

Monday October 5, 2026 from 11:30 am – 12:15 pm (prior to the exhibit show)

Exhibit Packet Information

Available August 27, 2026 (this will be emailed to exhibitors) and will provide all the information needed to prepare for the Conference.

Exhibitor Meals

Meals are available for the Sunday Welcoming Reception, Monday Lunch, and Monday Dinner.

Purchase Meals

Accommodations Information for Exhibitors

Crystal Mountain overnight accommodations are full. You are welcome to contact them to be put on a waiting list. 855.520.2974 and reference the group number – 46N3O9.

New this year! Shuttle service provided to and from Crystal Mountain for these three hotels. Please use the code MSBO to book your room.

  • Harbor Lights Resort in Frankfort – 231-352-9614
  • Hotel Frankfort & Restaurant – 231-352-8090
  • Bay Port Lodging – 231-399-0156

Other Hotels for Consideration but no shuttle provided:

  • Mountain Valley Lodge – 231-378-2990 (3 miles from Crystal Mountain)
  • Baymont Inn & Suites – 231-930-4052 (12.9 miles from Crystal Mountain)
  • Honor Motel – 231-325-3471 (13 miles from Crystal Mountain)
  • Coastal Suites Resort – 231-383-4116 (11 miles from Crystal Mountain)
  • Coastal Inn – 231-383-4116 (11.4 miles from Crystal Mountain)
  • Crystal Lake Resort – 866-994-7348 (11.4 miles from Crystal Mountain)

Call Traverse City Tourism – 231-947-1120 to find other hotels