87th MSBO Annual Conference & Exhibit Show
April 21-23, 2026 • Amway Grand Plaza Hotel • DeVos Place
Conference Schedule
- Monday, April 20: Registration Opens 5:00 – 7:00 PM Center Concourse, Amway Grand Plaza Hotel
- Tuesday, April 21: Pre-Conferences and Certification Classes
- Wednesday, April 22 – Thursday, April 23: Annual Conference & Exhibit Show
Tuesday
Wednesday
Thursday
Conference Sessions By Category
Click to view a list of sessions you can download to a pdf and print.
General Conference Information
- Monday, April 20: 5:00 – 7:00 pm
- Tuesday, April 21: 7:00 am – 5:00 pm
- Wednesday, April 22: 7:00 am – 5:00 pm
- Thursday, April 23: 7:00 am – 3:30 pm
All conference and pre-conference meal tickets are provided with your registration. Registration fees include breakfast and lunch.
Early Bird
Member
Regular
Member
Early Bird
Non-Member
Regular
Non-Member
Pre-Conference & Certification Classes
(Tuesday Only)
$210
$230
$330
$350
Conference
(Wednesday-Thursday)
$420
$460
$660
$700
Full Conference
(Tuesday-Thursday)
$620
$680
$975
$1,025
Guest Registration
–
$150
–
$150
Click below for a full list of certification classes offered at the 2026 MSBO Annual Conference and Exhibit Show.
You will earn SCECHs/CPEs and MSBO Certification Class credits based on the sessions you attend. Attendees will have to complete the electronic credit form to receive credit.
- 50 minutes = 1 CPE
- 60 minutes = 1 SCECH. SCECH credit is rounded down to the quarter hour. There is a maximum of 19.25 SCECHs that can be earned.
Click below for additional information, resources, and maps regarding accessibility accommodations for the 2026 Conference.
Please contact Deneen Hansen at dhansen@msbo.org with your needs.
If you have questions, please email Nancy Jungkans or call 517.327.5920.
Canopy by Hilton Grand Rapids Downtown
131 Ionia Avenue, SW • 13-minute walk.
Rate: $179
Group code: MSBG
Group booking link: https://group.canopybyhilton.com/v4qjli
Guests can call Canopy Reservations: 1-844-692-2667 and use code provided
Guests can also call Canopy GR: 616-456-6200 and use code provided
Embassy Suites by Hilton Grand Rapids Downtown
710 Monroe Ave NW • 17-minute walk or on the Dash route.
Rate: $239
Group booking link: https://www.hilton.com/en/book/reservation/deeplink/?ctyhocn=GRRMAES&groupCode=CESMSB&arrivaldate=2026-04-20&departuredate=2026-04-23&cid=OM,WW,HILTONLINK,EN,DirectLink&fromId=HILTONLINKDIRECT
Hampton Inn & Suites by Hilton
433 Dudley Place, NE
Shuttle available.
Rate: $134
Group booking link: https://www.hilton.com/en/attend-my-event/grrdthx-msb-d20e2133-1dab-4496-8c68-4fd56103863b/
Homewood Suites by Hilton
161 Ottawa Ave NW • 5-minute walk.
Rate: $239
Group booking link: MSBO Overflow 2026
View All Exhibitors and Sponsors
We are proud to have the largest educational exhibit show in Michigan where you can explore many options for products and services in one place.
Exhibit Show Hours:
- Wednesday, April 22: 2:15 – 5:00 pm
- Thursday, April 23: 11:00 am – 1:00 pm
Thursday, April 23, 2026 • 7:00 am
34th Annual SET SEG Fun Run/Walk
Get up and get going early at the SET SEG Fun Run/Walk during the MSBO Annual Conference & Exhibit Show! Join SET SEG and MSBO for a 5K Run/Walk around downtown Grand Rapids. Participants who register early* will receive a commemorative T-shirt and prizes will be awarded for the fastest times!
Meet in the lobby by Ruth’s Chris Steak House in the Amway Grand Plaza Hotel by 6:50 am
*Participants must register by Friday, April 3 to be guaranteed a T-shirt.
Contact events@setseg.org with any questions.
Amway Grand Plaza Hotel
DeVos Place
- Grand Rapids – Know Before You Go
- DASH — Downtown Area Shuttle: Our Downtown Area Shuttle (DASH) offers downtown visitors and workers a great way to get around downtown. DASH buses pass every stop every 15 minutes and it’s free. What a service!
- Grand Rapids Attendee Exclusives: Grand Rapids rolls out the red carpet for convention attendees! We’ve arranged discounts at a number of local restaurants, attractions, and other businesses to help you truly experience the city while you’re here. These savings are not available to the general public — they’re our way of saying thank you for making the trip to Grand Rapids. Redeem your discounts simply by presenting the digital coupon on your phone. It’s that easy! Visit exclusives.
- Things to do Calendar.
For the current status of any road projects that may affect your visit to Grand Rapids, check the MDOT midrive Map or the City of Grand Rapids Road Closure Map. Experience Grand Rapids lists the following projects of note on their Roadwork Updates and Road Closures page:
Downtown GR
Division Ave. is closed from Fulton St. to Michigan Ave. The southbound lane of this stretch is expected to reopen in late November and the northbound lane will open in mid to late December. Sidewalks and shops are open!
The southbound lane of Market Ave. between Wealthy St. and Cherry St. is closed through the end of December for construction related to the new Acrisure Amphitheater. The northbound detour is Wealthy St. to Cesar Chavez Ave. to Cherry St. The southbound detour is Cherry St. to Cesar Chavez Ave. to Wealthy St.