87th MSBO Annual Conference & Exhibit Show
April 21-23, 2026 • Amway Grand Plaza Hotel • DeVos Place
Conference Registration
Early Bird Registration will begin in February 2026.
You will be able to register for the full conference, pre-conferences, and certification classes as well as select all the sessions you wish to attend. Scholarships will also be offered, and the application will be available at the same time as Early Bird Registration.
Available MSBO Hotel Room Blocks
Canopy by Hilton Grand Rapids Downtown
131 Ionia Avenue, SW • 13-minute walk.
Rate: $179
Group code: MSBG
Group booking link: https://group.canopybyhilton.com/v4qjli
Guests can call Canopy Reservations: 1-844-692-2667 and use code provided
Guests can also call Canopy GR: 616-456-6200 and use code provided
Embassy Suites by Hilton Grand Rapids Downtown
710 Monroe Ave NW • 17-minute walk or on the Dash route.
Rate: $239
Group booking link: https://www.hilton.com/en/book/reservation/deeplink/?ctyhocn=GRRMAES&groupCode=CESMSB&arrivaldate=2026-04-20&departuredate=2026-04-23&cid=OM,WW,HILTONLINK,EN,DirectLink&fromId=HILTONLINKDIRECT
Hampton Inn & Suites by Hilton
433 Dudley Place, NE
Shuttle available.
Rate: $134
Group booking link: https://www.hilton.com/en/attend-my-event/grrdthx-msb-d20e2133-1dab-4496-8c68-4fd56103863b/
Homewood Suites by Hilton
161 Ottawa Ave NW • 5-minute walk.
Rate: $239
Group booking link: MSBO Overflow 2026
2026 Conference Keynote: Jon Gordon
Jon Gordon’s best-selling books and talks have inspired readers and audiences around the world.
Jon Gordon is one of the most influential and sought after leadership authors and speakers today. He’s a consultant to numerous leaders, CEO’s, NFL, NBA, and MLB Coaches, championship teams and high performers and an inspirational teacher who has helped millions of people have a more positive mindset.